Confessions of a creative mind

How do you know the difference between accepting yourself for who you are and feeling like you’re not living up to your potential? How do you know if *not hustling* is honoring yourself or just phoning it in?   I recently re-read the post by Krista O'Reilly-Davi-Digui...

The Distracted Boyfriend Meme

I’m introducing a new feature called “Photos of the Week” where I highlight some interesting images with a little bit of commentary from yours truly. This is meant to be a fun and interactive so if you come across an interesting image you think I’ll like, please share it!

Marketing: A Fitness Resolution for your Business – Guest Post

With the start of a new year, resolutions fill the air. Spend less, save more, learn a new hobby, resist your vices — but the one that tops most lists is get in shape and be healthy. Why not take the same approach to your business? Build that marketing muscle to get your business’s identity, look and feel right where you want them to be. Here are 7 tips to get there:

Are these 6 things missing from your website?

Ever have that unsettling feeling when you are about to leave your office or a friend’s house that you are forgetting something? You go through a list in your head – keys, purse, phone – and leave seemingly having everything. It’s only then do you realize that halfway...

Case Study: Jen Turner, Financial Advisor

We love sharing projects with you. And today we’re excited to unveil one of our last projects of 2016. Jen came to us wanting a brand that matches her offbeat vibe. But as a financial advisor, she also needs to be seen as professional and competent.

How To Know If You Need A New Headshot

Many photographers would probably tell you that you should get new headshots done every year. In my opinion, most people can wait 2-3 years before updating their professional business portraits. This may be a relief to hear. Here’s the thing; we Betties get it! Not only do most of us hate having our photo taken, but it can be challenging to find the time for the session, pick out the clothing, and actually get enough sleep so we don’t look like a zombie.

If you’re wondering how long you can get away with the old photo of you before having to upgrade, we have this handy little quiz for you. If you answer yes to any of these questions, it’s probably time for a new headshot:

Classic Betty, Brownie Wise

While our Featured Betty series shows off women who are currently doin’ their thing and doin’ it well, we wanted to give a nod to the Classic Betties. The Classic Betties are women who were pioneers and paved the way for today’s women to have a career that floats...

New Venture Survival Guide by Guest Author Jill McCormick

The first day of your new venture starts when you have an answer to the important question, what problem do I want to solve? Everything you’ve done before this moment is just “work”. This is a problem you are intrinsically motivated to, maybe even born to solve. You’ll know you are on the right track when you start to dream and develop a vision for what the world will look like once you have been successful in solving this problem.