Category: Women in Business

Branding, Marketing

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Marketing: A Fitness Resolution for your Business – Guest Post

With the start of a new year, resolutions fill the air. Spend less, save more, learn a new hobby, resist your vices -- but the one that tops most lists is get in shape and be healthy. Why not take the same approach to your business? Build that marketing muscle to get your business’s identity, look and feel right where you want them to be. Here are 7 tips to get there:

Photography, Stock Photography

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How To Know If You Need A New Headshot

Many photographers would probably tell you that you should get new headshots done every year. In my opinion, most people can wait 2-3 years before updating their professional business portraits. This may be a relief to hear. Here's the thing; we Betties get it! Not only do most of us hate having our photo taken, but it can be challenging to find the time for the session, pick out the clothing, and actually get enough sleep so we don't look like a zombie. If you're wondering how long you can get away with the old photo of you before having to upgrade, we have this handy little quiz for you. If you answer yes to any of these questions, it's probably time for a new headshot:

Case Studies, Dear Betty

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Featured Betty: Sara Rodell

Featured Betty, Sara Rodell of Loop & Tie, Business Betties

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