photo by Douglas Kirkland

While our Featured Betty series shows off women who are currently doin’ their thing and doin’ it well, we wanted to give a nod to the Classic Betties. The Classic Betties are women who were pioneers and paved the way for today’s women to have a career that floats their boat, whatever that may be. And today, we’re talking about one of our favorites, Coco Chanel.

Coco Chanel is who we consider to be the classic Betty. While other women were trussed like turkeys with their corsets and layer upon layer of confining fabric, she was developing attire that women could actually move in; jersey fabrics, and, pants– *gasp*, the outrage. Not only was she a fashion mastermind, way ahead of her time, she also developed a brand that has managed to endure for over 100 years!

Master of the personal brand (long before that was even a thing), Chanel always wore her signature pearls. Her brand extended far past the logo and into her classic style of the quintessential little black dress. We’d be willing to bet that, even without the double Cs, you’d be able to tell that these items are Chanel.

Coco Chanel | Business Betties




Virtually unheard of at the turn of the century, Coco Chanel became a woman entrepreneur and at one time was the wealthiest woman in France. She was the perfect mixture of class, sass, and a little bit badass. Here are a few of our favorite Coco Chanel quotes.

[blockquote] A girl should be two things: classy and fabulous. [/blockquote]


[blockquote] Don’t spend time beating on a wall, hoping to transform it into a door. [/blockquote]


[blockquote] Success is most often achieved by those who don’t know failure is inevitable. [/blockquote]


[blockquote]The most courageous act is still to think for yourself. Aloud.[/blockquote]



In the mood for more Classic Betties? Check out our posts on Julia Child and Lucille Ball.



Would you like to develop a brand as strong as CoCo Chanel’s? Looking to develop a look that will last the test of time? Send us a note, and we’ll have you looking like a classic Betty in no time.