Name of Your Business: Lioness Magazine

We are the leading digital magazine for female entrepreneurs. Our mission is to elevate, educate and support female entrepreneurs. We do this by publishing 12 digital editions per year, in addition to daily news content our website, on topics such as marketing, finance, technology, startups and more. We also host a talk series for women titled 5 and workshops in our Unleashed series.


How did you get started?
After working with a number of women entrepreneurs in a public relations capacity, we launched Lioness because we realized that mainstream entrepreneur magazines are geared toward men. I designed a mock magazine cover, sent it out to some kickass female entrepreneurs and asked if this existed would they read it … three months later we published our first issue.

What’s the best part of owning your own business?
Doing work I truly care about. I am doing what I was born to do and the feeling is indescribable. There is always the debate of whether someone is born to be an entrepreneur or whether it can be taught … what I do know is when someone is living in the zone of their passions they are magnetic. I get to be drawn into these women’s worlds every day, learn their stories and share their achievements – I wouldn’t want to be anywhere else.

Business Betties | Featured Betty | Natasha Clark, Lioness Magazine

How do you keep your business current?
Being digital means innovation and reinvention. Lioness will always seek new stages on which to debut our magazine and expand our reach. As technology continues to evolve, we want Lioness to be on the cutting edge. Hence we are continuously reinventing new ways to attract and retain readership.

What is the one tool you couldn’t live without?
My iPhone. I sleep with it, I wake up with it, I almost (it’s on the towel rack) shower with it. I am checking email, writing notes, creating voice memos, working on social media, texting – nonstop.

What’s the nicest compliment you’ve received about your business?
I have met several women who have said that I have inspired them to pursue their dreams. I get teary because this is the woman I do it for.

What inspires you?
I am most uplifted by stories. Each one of us has an important story and whether I hear one on a podcast, over lunch with girlfriends, in a book or in a film I am moved. Words are a very powerful tool. I’ve been obsessed with them from a young age. Everyone I meet who tells me a piece of their story, or plays an active role in mine, I carry a piece of them with me until this day. I don’t know if that is always a good thing, but it’s who I am.

How do you relax?
Saturdays are my Sabbath. The one day a week I unplug from work and worry and spend the day with my family, in prayer or in reflection. It’s a time when I remember that there is something bigger than myself, something greater that gives me peace and hope. It totally recharges me for the new week.

What do you do when you’re having a bad day?
I have great friends I can call on to vent, but the treat I give myself is letting myself have a bad day. It’s healthy. We have a range of emotions for a reason. I give myself 24 hours to sulk and whine – or sometimes wine – and I say aloud, “Today sucks but tomorrow is going to be fantastic,” and it is. Always give yourself a day because when you don’t, what could have been a bad day turns into a bad week.

Business Betties | Featured Betty | Natasha Clark, Lioness Magazine

What is your motto or theme song?
My current motto is not very PC.  To be honest, it’s “F— it.”
F— fear.
F— being small because others may wonder, “who are you to dare to be big?”
F— wasting precious time.
F— trying to fit in.
F— letting someone else tell you how to write your story (life).
F— walking any road that does not lead to a life that you find fulfilling.
F— failure. It’s proof that you tried.

What would people be surprised to know about you?
That I use the word F— a lot.

Business Betties | Featured Betty | Natasha Clark, Lioness Magazine

Connect with Nastasha

Twitter: @LionessMagazine

Each month we feature a woman in business who personifies what it means to be a Business Betty- she is confident, smart, stylish and successful.  Do you know a woman that you consider a Betty? Tell us about her by sending a note to