While working with our branding clients over the years we’ve noticed that most people have a love/hate relationship with their website. For the clients not in love with their current website we find they fall into one (or more) categories that we have lovingly come to call the Five Stages of Website Shame™.

The stages are embarrassment, avoidance, frustration, excuses, and acceptance. There seems to be a natural progression people tend to experience in one or more of these stages. Especially those who don’t spend a lot of time with website design and branding.

We’re guessing a few of these might seem familiar. But don’t worry, all hope is not lost. Read on to have a little more love in your website relationship.


1. embarassment

That photo of you on the site is from ten years ago. You don’t even remotely look like that anymore. The website design looks like it was originally built on GeoCities and your blog hasn’t been updated in forever. When exactly was the last time anyone wanted to read or hear about Crossfit? (Answer: NEVER)


2. avoidance

When you don’t go to your own webpage because every time you do, you cringe. You’d like to pretend it doesn’t even exist. You also “forgot” to list it on your new business card. Because you’d rather field endless phone calls than have a potential client see your website.


3. frustration

You’re overwhelmed and you don’t even know where to start. Or, you’ve tried doing it yourself and it was a disaster. You almost threw your computer out the window and may have possibly screamed at your cat.


4. excuses

When someone asks you flat out what your website address is, you give them the runaround or you offer up some lame excuse like “my website is being updated” or that you’ve been so busy you haven’t been able to make it a priority.


5. acceptance

Hopefully you reach the point when you realize something has to change. You can no longer overlook it and make excuses.


What to do about it

All kidding aside, having a non-existent or neglected website is hurting your business. And if you’re not even sending people there, you’re losing money.

When talking with our clients there seem to be two main reasons why people avoid updating, or launching, their websites. They’re either overwhelmed or they think it will cost tens of thousands of dollars.

We’re here to tell you that it doesn’t have to be that way. We’ve created websites for people with all budgets and have been able to make the process pretty seamless. Sometimes the hardest thing to do, is to actually pare down the information you think needs to be there.


love your website again

It’s time to end your website shame! If you’re ready to ramp things up and make a great impression in 2017, now is the time to get in touch. If you want to love your website so much that you share it with every single person you know, then let’s chat.

We even have a SPECIAL OFFER for our newsletter subscribers that will make sure you never again utter the words “my website is being updated”. Want to know about the offer? Sign up here.