Photo Courtesy of Better Than Stock. 

The new year is here!

It’s time to put all those new plans for your start up into action. New website, website updates, brand & logo development, printing  business cards or brochures, and updating your business portrait are all projects that you might need to tackle in 2017.

We’ve got the scoop on how much time it will take to make your business shine in the new year!


Logo Design & Brand Development

It will take about 6 weeks for a designer to develop your brand and logo concept. Your design team should take the time to talk to you and possibly even give you a design questionnaire (have you seen the Betties branding worksheet?) so you both can be on the same page about your business and how it should look and feel.

You’ll get several concepts to choose from and edit, go through revisions of your revisions, and end up with a perfectly polished logo. From there your brand guideline – fonts, colors, etc – and the rest of your files should be delivered for you to start using like a #bossbabe.

Website Design

Creating a new website can take 6-8 weeks to start. This project timeline all depends on the complexity of your website. Are there products for sale on your page, how much security do you need, and how many pages will your site be are just a few of the questions you’ll need to answer in order to get an estimated timeline for your website. You should expect a big, complex website to take up to 6 months to be done right.

This project will include a questionnaire and conversation with your design team so they can produce mock-ups for you. After the mock-ups have been developed and the coding is complete a soft launch will give you the ability to test your site and work out all the bugs. Then you can officially Tweet, Snapchat, Facebook, Instagram, and shout from the rooftops about the official launch of your fabulous new site!


Print Design

Business cards, brochures, rack cards and other printed marketing materials can take 2-4 weeks to design. You’ll get 1-2 design concepts and go through revisions.

The most important thing with printed materials is to make sure all the information is complete, accurate, and edited when you give it to your designer. Only you know what information is necessary and needed for your customers to see, your designer is the one who makes it clear, easy to read and polished. Once your satisfied with the design it will be sent off to the printer and be delivered within 2 weeks. 


Business Portrait

So you’ve decided that it is finally the year that you update your business portrait so you finally look more like the 2017 version of yourself instead of the 2006-did-I-really-think-my-hair-looked-good-like-that-OMG!-what-was-I-thinking-wearing-that-shirt-in-my-portrait photo.

Book your session 2 weeks in advance with your photographer. Most sessions take about an hour to 90 minutes of your time, this includes wardrobe and venue changes. This length of time will give your photographer a little creative license to get you looking  your most professional, natural, comfortable, approachable, powerful or whatever it is you need your business portrait to convey.

Your photographer will send you non-retouched photos for you to choose your favorite(s). After you choose, your photographer will work their magic and your final retouched photos should be sent within 2 weeks.


As your going through any or all of the projects above its important to remember a few things:

  • Communicate often – your designer isn’t a mind reader. Keep the lines of communication open.
  • Deadlines – If your contract doesn’t give deadlines for the steps in your project then ask for them. The other side of that is when there is a deadline for revisions, information, or decisions from you; make sure you meet them other wise your designer is stalled, which stalls your project and nobody is happy about that.
  • Prep work – Before starting any of these projects, take the time to clearly plan your needs, vision, and ideas so that you can clearly and effectively communicate all of that to your designer. The more prep work you do will make it easier for your team to translate your vision to your project and help you during revisions and decisions.



Are you planning one of these projects for 2017? Send us an email, we’d love to work with you!